01273 305466 /07904128160 [email protected]



We are an “award winning” Bridal, Prom, and Occasion Dress shop located on the outskirts of Brighton, Sussex – a little gem hidden in the heart of Rottingdean!  We are mother and daughter team who just love what we do and what we do is to make you feel fabulous because we all deserve to feel extra special on our special occasions. Whether you are a bride, prom girl or mother of the bride you will have our full attention in your private appointment and will not be rushed or pressured as choosing your dress should be an experience to remember as part of your journey to your special day. So what are you waiting for book your private dress consultation and lets get out of our lounge wear and back to being fabulous.

The Exclusive Selection

Our Prom and Pageant Dress collection will make sure you stand out in the crowd. Frock UK are privileged to stock the most beautiful celebrity-endorsed dress designers in a variety of colours and sizes from UK4 – UK26.

Prom dress season is always a busy time and usually starts around October half term so come and see us early and we will make sure you get the dress of your dreams. Also, we promise to sell only one dress style to one school.

We ask that you bring a parent or guardian
with you if you wish to try on our prom dresses, and we will explain our easy payment plans and ordering times.

Try on the dress of your dreams

Book your free appointment

Book Today

Testimonials from our happy customers

Fantastic place to go and get your prom dress. Full attention to detail from start to finish when collecting our dress.
So helpful, understanding and knowing her dresses , I would recommend this shop 100%.
My daughter got best dressed on the night of her prom for her stunning dress

Jacqueline Hagenstede

Got my wedding dress from frock uk and the service was amazing and so was my dress!! Thank you so much for making dress shopping so easy and reassuring me all the way xx

Sammy Gentle

Absolutely fantastic Service from beginning to end. Made the whole experience a real joy, with lots of emotions. I highly recommend Frock UK. If you want a beautiful dress with helpful and friendly advice then this is definitely the place to go. Thank you so much Frock UK

Tricia Parsons

 71 High St Brighton BN2 7HE

We are located on Rottingdean high street.

No 2 Bus stops directly outside the shop.

There is pay and display on-street parking as well as disabled parking available near the shop.

The high street can get very busy so please ensure to leave plenty of time to get to your appointment.

We would love to hear from you.

Please contact Julie on 01273 305466 or 07904128160

We are not always able to get to the phone so if you could please leave a message or text, we will get back to you as soon as possible.

When visiting the shop please bring a parent or guardian with you.

If you are no longer able to make your appointment or running late please let us know as soon as possible.